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Experience:

UX Student Skillcrush Remote November 2018 - Present

Gathered and analyzed quantitative and qualitative user data to identify user pain points
Planned and organized website content structure in line with information architecture best practices
Created, tested and iterated prototypes using industry best practices and repeatable processes

Graphic Artist Quad/Rite Aid Camp Hill, PA June 2013 - March 2019

Created and oversaw circulars from concept to print for all liquor advertising as well as Save-A-Lot, Value and Pantry markets
Designed and coordinated advertising materials for more than 4,500 Rite Aid stores in tandem with Marketing, Pharmacy, Legal, Category Management teams and Executives
Prepared point of sale materials for prepress with knowledge of printer specifications, store fixtures and hardware
Executed digital and print pieces for internal and external clients, corporate and chainwide events
Analyzed and amended artwork from outside vendors, tailoring it to Rite Aid’s brand standards
Initiated concepts and implemented processes to streamline production, composing guides and restructuring deadlines that yielded money, time and energy
Collaborated with fellow associates to most effectively complete tasks and meet tight deadlines in a fast-paced environment
Proofed graphics and copy with attention to detail and a focus on grammar, composition, typography, color theory and voice

Marketing Coordinator PlusNet Marketing Camp Hill, PA June 2009 – June 2013

Monitored blogs, forums and social media platforms, keeping a pulse on the public reaction to Rite Aid and competitor’s campaigns
Populated, built and presented reports that showcased reason, trends and opportunity to direct campaigns to the most profitable marketing channels
Copywrote creative and dynamic marketing for print and digital mediums that stood out from competitors and drove sales
Secured supplier contracts and rendered offer requirements to third parties to maximize advertising potential and increase revenue
Oversaw corporate call center of 15 agents, monitoring and implementing quality control to achieve a consistently positive customer experience
Troubleshot customer concerns which were escalated to the corporate level, exceeding quality assurance to retain customers who then generated referral business

Public Relations Intern West Chester University West Chester, PA January 2008 – May 2008

Office Assistant Dr. Zanetti, D.O. Harrisburg, PA May 2002 – August 2007

Acted as communication medium between doctor/staff and patients
Accountable for problem solving with patients, insurance companies and other medical offices
Explained procedures, test results, prescriptions and other health information to patients
Coordinated schedule and activities of Doctor, medical staff and patients in accordance with daily appointment schedule

Pharmacy Technician CVS/Pharmacy Harrisburg, PA Sept 2001 – August 2004

Assisted customers by answering questions, locating items or referring them to the pharmacist for medical information
Maintained pharmacy inventory using organizational skills
Completed additional coursework to reach the full potential of technician position

Additional Accomplishments & Credentials:

Proficient in Adobe Creative and Microsoft Office Suites
Engaged in HTML & CSS Coursework
DSLR Camera savvy
Actively apprized on design industry best practices
Experience utilizing mobile platforms and digital applications to organize and mobilize non-profit and political campaigns
West Chester University Dean’s List (2005-2008)
Lycoming College Excellence Award (2004)

Education:

Bachelor’s Degree from College of Arts & Sciences at West Chester University of Pennsylvania

Certificate of completion in UX Research & Design Coursework